This is one of four pictures which will be displayed on the London Underground from this week in a campaign to change public attitudes to people who have suffered disfigurement. London Underground has donated 600 poster sites to the charity Changing Faces, which works to help people who have been disfigured from birth, in an accident, or by illness or surgery. It is the first campaign to curb what the charity says are common reactions to disfigurement, including stares, horrified expressions, giggles, and rude comments. "An unusual face is no excuse not to treat a person as an individual," said Dr James Partridge, founder and chief executive of Changing Faces. "The posters feature powerful messages from four ordinary men and women which challenge the fear, nervousness and awkwardness surrounding disfigurement."
See shock adverts story, p3.