The Tick Box Report is based on research by marketing consultant Andrew Papworth that reviewed nearly 80 items from 34 fundraising organisations. He found that many did not offer a variety of ways to contact or donate to the charity.
Of the materials analysed, only 45 per cent prominently advertised a website, 12 per cent asked for mobile numbers and 55 per cent thanked donors. Only 25 per cent offered a reply address with a named contact.
Compared with previous surveys in 1990 and 2005, the results show a move away from asking for one-off gifts in favour of asking for donations by means of direct debit. The report concludes that charities need to offer donors more choice.