Institute of Fundraising: Assessing tsunami impact, six months on

Earlier this year, the Institute launched an online survey to assess the short-term impact of the tsunami appeal on UK charities and to identify the main concerns of fundraisers about the longer-term implications of such a large-scale appeal.

Almost 300 organisations took part in this survey, commenting on how their fundraising income had been affected in the weeks immediately following the Asian tsunami and identifying what the Institute could do to best support you over this time.

Today - almost six months on from the tsunami - we are inviting fundraising organisations to take part in the second phase of that survey, aiming to build a better picture of the longer-term impact.

The survey is intended to record the effect on your donation levels in recent months, and to capture your thoughts and concerns about both the positive and negative implications of this appeal on your fundraising activities more widely. The results captured by this survey should give UK fundraisers a better idea of what to expect should another fundraising appeal of such breadth and scale take place at some time in the future.

We are encouraging one representative from each fundraising organisation to complete this survey. They will then receive a full analysis of the results. To take part in the survey, go to www.institute-of-fundraising.org.uk.

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