Institute of Fundraising hires political communications agency

The membership body says Connect Communications will work on a project to increase awareness among politicians of the importance of fundraising

Houses of Parliament
Houses of Parliament

The Institute of Fundraising has hired a political communications agency to help it increase awareness among politicians of the importance of fundraising.

The IoF appointed Connect Communications, an agency that markets itself as helping clients "build influence, connect with decision-makers and understand the political environment", for a project that will run from July until December.

Mike Smith, head of public affairs at the IoF, told Third Sector that the agency would help the umbrella body engage parliamentarians through a series of activities including visits by MPs to see fundraisers at work and meetings with the IoF to discuss the body’s research.

He said the IoF would also work with Connect to host a parliamentary reception to celebrate the body’s National Fundraising Awards, which will take place in November.

"It’s not a campaign as such, but a piece of work to engage parliamentarians in the work of the IoF around improving standards and reach out to those who have an interest in charity and fundraising issues," said Smith.

"We want to develop a closer connection with them so that when we bring out reports on how to work with fundraising agencies, for example, we have an interested and engaged parliamentary audience to reach out to."

Meetings between MPs and fundraisers would be arranged both in London and in individual constituencies, depending on the preferences of parliamentarians, he said.

He said the IoF chose Connect to carry out the project because it submitted the strongest proposal among the organisations that were invited to pitch ideas.

Laura Blake, partner and co-owner of Connect, who will lead on the project, said in a statement: "The Institute of Fundraising is a fantastic organisation with an important story to tell about recent changes within the charitable sector, and we are delighted to be working with it."

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