Happy New Year! 2003 ended with a bang as fundraising had a hard time from some sections of the media.
I ended this column before Christmas with an article under the headline "We need to explain how fundraising really works". A two-week break over the festive period doesn't change this need.
To mark the start of the year, the Institute has launched a policy statement, printed below, that covers the reality of fundraising. All charities that rely on voluntary income to carry out their work may find it a useful resource. We all suffer when there is a gap between a journalist's perception and the actual reality of a situation.
Do you ever feel you should explain the reason why you are paid or why fundraising costs? Then read on...