Interactive video series launched

Save the Children showcases its work online to attract donors

Save the Children is launching a web-based interactive video campaign to raise funds and increase awareness of its work.

The campaign, designed by marketing firm HowTo TV, allows web users to view five short films about the charity's work on worldwide projects. Each film documents a different project.

While the films are playing, viewers can click on various items in the footage to find out more information, make donations or set up direct debits.

The films are accessible through links on websites that are relevant to the individual projects.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus