JustGiving has launched a prototype version of a new contactless giving app that will enable each user to donate with a tap of their debit card or mobile phone using Apple Pay.
The fundraising platform company has developed TapDonate in conjunction with the blood cancer charity Bloodwise and is looking for charity partners that are interested in trialling the system in the new year and sharing results with other partners.
To enable the platform, a charity can download the app to a mobile device such as a phone or a tablet. It can then customise it with its own branded content. By connecting the app with a PayPal Here card reader, the charity will then be able to accept donations with a single touch from a donor's debit card. The image above shows a traditional Bloodwise collection bucket and underneath the lid is the PayPal card reader.
Diana Jupp, acting chief executive of Bloodwise, said that working with new technologies was critical for charities.
"Charities need to move with the times," she said. "Creating innovative ways for all of our supporters to engage with us is critical to future success. Bloodwise very much looks forward to adopting this new technology."
Jonathan Waddingham, senior product manager at JustGiving, said the new app could be an equalising factor among charities.
"We wanted to create an app that would enable supporters to give in the way that suits them. In doing so, JustGiving is creating equal opportunities for charities of all sizes to access new types of giving technology so that we can continue to grow the world of giving."
Charities interested in partnering with JustGiving can submit their details here.