'Keep your anger, but stay cool...'

Fundraisers need to preserve their sense of anger at social injustice in order to do a really effective job, according to Jo Swinhoe, director of fundraising at the Alzheimer's Society.

"Aren't we supposed to be the grit in the oyster or the mosquito in the bed?" she told delegates. "The trick is to keep that part of you hot and angry, and still keep your job."

Swinhoe advised fundraisers to preserve their anger by really getting to know their cause inside out - "to live and breathe it". But she said they had to balance passion with a cool head.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus