Keep Britain Tidy on hunt for star ambassador

Celebrity will follow in footsteps of Morecambe and Wise, Abba and the Queen Mother

Anti-litter charity Keep Britain Tidy has launched an advertising campaign to recruit its next celebrity ambassador.

Keep Britain Tidy has placed adverts in The Guardian in a bid to recruit the latest famous face to front the campaign for up to three years.

Previous ambassadors include pop group Abba, comedy double act Morecambe and Wise and the Queen Mother.

Dickie Felton, media manager at Keep Britain Tidy, said the campaign was designed to grab attention.

"Lots of different celebrities, such as TV and radio presenters, regularly complain about litter," he said. "We wanted to throw down the gauntlet and get them to put their money where their mouths are."

He admits, however, that Keep Britain Tidy has no idea what level of response it will get. The public may also suggest someone that the charity had not considered, he added.

The charity said the prospective candidate must hate litter, have a passion for greener, cleaner places, be willing to give two days a year for free, be able to inspire others, and be famous rather than infamous.

The public can send suggestions to webeditor@keepbritaintidy.org. Celebrities can nominate themselves at celebrity@keepbritaintidy.org.

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