There are many different sources to use for obtaining data on your donors, members, or audience. With big data being used more and more to increasingly personalise content and commercial messages, charities and organisations need to take this into account to avoid missing out on substantial intelligence which is already at their fingertips.
Data about your donors or audience that you’ve gathered in your CRM database system should be treated as a starting block for building a wealth of excellent data. If you stop there, you will be missing out on substantial intelligence that can help you understand them better.
For the time being, it seems that active use of social data is still the preserve of a small minority of UK organisations. But as day-to-day uses such as Facebook or LinkedIn advertising become more familiar to more fundraisers and marketers, this is likely to change, provided the sector can attract and train enough staff in these skills.
Charity software provider, Access Group, have teamed up with, Howard Lake, founder of UK Fundraising, to provide you with a whitepaper that explores the key areas such as social data opportunities you could be missing out on. Howard then discusses how to manage these opportunities in your CRM, for gathering better data on your audience.
Click on the image below to download your free copy below: