Label conscience

Tearfund is asking young Christian festival goers to "lift the label" on the clothes they buy and campaign for ethical clothing lines in high-street stores as part of a wider drive to highlight poverty and injustice within the clothing industry. The Lift the Label campaign is being launched at the New Wine festival, where Tearfund will stage interactive fashion events that tell the stories of people working in terrible conditions to produce the clothes sold to young people in the UK. Festival goers will also be encouraged to join a postcard campaign asking high-street stores to join the Ethical Trading Initiative, an alliance of clothing companies, NGOs and trade unions committed to promoting ethical trade. The postcard campaign follows research undertaken by Tearfund, which showed that few young people are buying ethical clothing because it is not cheap or trendy enough.

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