Leaders in Fundraising

14 April 2015, London

14 April 2015, London
15:30

Registration

16:00

Chair’s opening remarks

Paul Amadi, Director of Fundraising, Diabetes UK

16:10

Keynote

Nailing the right mix: what percentage of your resource should corporate, major donor, trust, legacy and supporter fundraising each command?

With many different income-generating activities to choose from, is there a right mix and how do you know you’ve got it? How can you decide what proportion of your resource you should allocate for corporate, major donor, trust, legacy and individual giving? This session will dig deep into those questions and help you refine your resourcing strategy within your charity. 

Lucy Caldicott, Director of Fundraising, CLIC Sargent

16:35

Keynote

The secrets behind raising more money in today’s uber-competitive environment 

It’s no secret that fundraising has become more and more challenging in our current environment. Catherine Miles, Fundraising Director at Anthony Nolan, will share some insights into how you can overcome the obstacles to raise more money in order to deliver your organisation’s mission. Using Anthony Nolan's growth from £4.6m to £11.3m as a case study, Catherine will share learnings on securing sign off for restructures and investment in fundraising and in particular in regular giving acquisition; building long term, holistic relationships with supporters to maximise their financial and non-financial value to the charity; the transformational impact of online giving platforms and social media on your supporter relationships; tearing down silos within fundraising to make a supporter-centric aspiration a reality; and developing your fundraisers to make them a powerful team.

Catherine Miles, Director of Fundraising, Anthony Nolan

17:00

Thought-leadership bonus session

17:15

Top-level engagement strategies: exploring what’s working within “corporate”, “major donor” and “supporter” streams 

Each speaker will have 10 minutes to present their views and insights on top engagement strategies, followed by time for discussions and Q&A.

Corporate partnerships
Explore the different funding partnership models and opportunities to leverage teams in the development and stewardship process.

Laura Stebbing, Fundraising and Partnerships Director, Cherie Blair Foundation for Women

Supporters
What can we learn from the past to help supporters fall in love with your cause and stay committed in the future?

Helen McEachern,  Director of Fundraising,  ActionAid UK

Major Donors
How can you best engage with major donors, from establishing the first contact to receiving a major donation?  

Emma Whitcombe, Appeal Director, MS Society

17:55

Networking break

18:15

Roundtables Discussion

In these roundtables, choose your topic and discuss with your table. The aim of this session is to share best-practices, experiences and views, and collate at least three take-away tips or valuable insights from each table!

Choose your topic and discuss at your table: 

1) The power of social and emerging trends: what do you think were the secret ingredients behind some recent viral campaigns, such as #Nomakeupselfie or the #Icebucketchallenge ? How can you make your social strategy go further in you charity, and even start a new trend?

2) Formulating a strategy and assessing its effectiveness: what are the best recipes for success behind implementing a fundraising strategy - from benchmarking, setting up the team, to its execution and assessing its progress? What are the current challenges to formulating a strategy and how can you overcome them?

3) Open agenda on a topical issue: Discuss a topical issue of your choice (such as a new policy, a new trend, etc) and the impact this current issue or policy has on your charity. Gain some key insights on how this will affect your charity and stay ahead of your competition. 

18:45

Keynote

The business case: showcasing compelling evidence to ensure your fundraising strategy has the backing and resource it needs

This keynote will explore how you can demonstrate the ROI of your fundraising activity through the concept of “head versus heart”- explore the need to package your case for support depending on the type of supporter.

Susan Foster, Director of Fundraising, National Trust

19:05

Panel discussion- Working more effectively with your trustees and senior leaders to drive greater results across your whole charity 

This panel session will explore how senior fundraising professionals can forge better relationships with their executives and trustees, and ensure fundraising activities are seen as a vital asset for their charity:

  • Manage your relationship with your senior leaders and other key stakeholders more effectively
  • Develop the role of fundraising as a key asset in your charity, and ensure the board and trustees are fully involved
  • Demonstrate ROI within the organisation: what are the metrics that matter, and how can you make a business case to your senior leaders to drive further investment?

David Steadman,  Executive Director of Fundraising and Marketing,  Action on Hearing Loss

Lynda Thomas, Chief Executive, Macmillan Cancer Support

 Esther Jackson, Group Marketing and Fundraising Director, Age UK

Simon Heale, Trustee, Macmillan Cancer Research

19:40

Becoming a better leader: professional development session designed for leaders in fundraising

This closing session is designed for senior fundraising professionals who would like to become better leaders. Catherine Cottrell will highlight the journey from the functional leader to the organisational leader, how to “keep it real”, and what this means for your current role and your organisation. 

Catherine Cottrell, Deputy Executive Director, Fundraising UNICEF UK

20:00

Close of event

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