Legacies coalition consolidates change in approach
Legacy promotion coalition Remember a Charity is holding a seminar to explain its recent decision to abandon traditional awareness-raising campaigns.
“The campaign is currently at an exciting stage of its development,” said Stephen George, chair of Remember a Charity and development director for legacies at the NSPCC. “We have a refreshed strategy being driven by a social marketing approach, at the heart of which is a shift towards behavioural change.”
The seminar will take place at Arundel House in central London on 30 April at 2pm.
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