Little at Large: Bored with your sex life? Try some philanthropy

Philanthropy can apparently be the most fun you can have with your clothes on.

A translation on the global media monitoring site Meltwater of an article in China's New Fortune newspaper on giving by the wealthy in the UK describes how more people are realising something called "grants pleasure". Consultants are growing "unceasingly in number" such as the "English Charitable Aid Foundation", which provides services to "little pay taxes" and "helps to donate the human" and increase "potency". But the greatest thrill is for those who create personal foundations. The paper quotes Salvatore LaSpada of Philanthropy UK on "the enormous pleasant sensation" they create. Chinese marketing, anyone? 

- Some of today's campaigns would make the stern Victorian clergymen who founded many famous names in the sector turn in their graves. In the flood of charity awards, is it time for one for the most scatological charity in the sector? WaterAid, whose giant 20-foot poo can hardly be avoided at music festivals, is champion of the lavatorial. But Marie Stopes International and the Terrence Higgins Trust, which organised Europe's first 'Masturbate-a-thon' in 2006, are tugging at the crown. And bringing up the rear is the Male Cancer Awareness Campaign, whose attempt to educate men about bowel cancer is a Bond parody called James Bum. A Bum Girls calendar is to follow.

- Henceforth shall Debra Allcock Tyler, chief executive of the Directory of Social Change, be known in these pages as Mystic Meg. The alias was conferred on her by legal eagle Stephen Lloyd after she claimed at the Charity Law Conference last week that everything in her speech the previous year had come true. "I see a tall, dark stranger..."

- Mathew Little is a freelance writer mathew.little@haymarket.com.

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