Lottery's new name is 'met with dismay' by distributor staff

Staff at the two National Lottery distribution funds are reported to be "dismayed" at the new name chosen for the entity to come out of their merger - The Big Lottery Fund.

The moniker, announced by the Government last week, was chosen "because it will be by far the largest and most visible of the distributors", according to Tessa Jowell, secretary of state for Culture, Media and Sport.

But according to an insider at one of the Lottery funds, the simplistic name has been "met with dismay" by staff.

"They don't want to pick up the phone and say 'this is the Big Lottery Fund', because they believe in something more important," the source commented.

But a spokeswoman for the Big Lottery Fund said the name was one of several suggestions by staff members and had been trialled with the playing public.

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