The National Lottery is planning to launch a separate body to promote the work of the local community causes it supports.
Dianne Thompson, chief executive of Camelot, said during a speech at the Lottery Monitor conference that a new body could be formed to promote this area.
The Department of Culture, Media and Sport has expressed support for the idea, and talks are ongoing between the department, Camelot and the Lottery Commission as to how it would work.
Thompson said at the conference that she was "very disappointed
that 70 per cent of the British public could not name a single Lottery-funded project in their area.
"The biggest criticism now about the Lottery is that people don't know what's happening to their money. There is widespread ignorance about how Lottery money is being spent and it's getting worse not better,
Camelot said a campaign that ran during April to say "thank you
to players had proved a success.