Macmillan Cancer Support is expected to receive £3m from Home Retail Group, owner of the retail outlets Argos, Homebase and Habitat, after being selected as the retailer’s charity partner for the next two years.
Under the new partnership, employees from Argos, Homebase and Habitat branches across the UK will fundraise with customers, with the aim of raising £3m by March 2017.
It will start with Go Mad Go Green, an initiative that encourages staff to "turn their office green" – either by wearing green or being more environmentally friendly for a day – and get colleagues to sponsor them.
The retail group also plans to support Macmillan’s national fundraising events Night In and World’s Biggest Coffee Morning, and to raise funds during busy trading periods such as the summer season at Homebase or during new product launches at Argos.
A spokeswoman for Macmillan said the charity wanted to take advantage of the unique nature of the partnership and would support individual branches with whatever fundraising activities they wished to organise – from sponsored head-shaves to sitting in baths filled with baked beans.
This year’s Homebase show garden at the Royal Horticultural Society's Chelsea Flower Show in London in May will also be dedicated to Macmillan.
Lynda Thomas, chief executive of Macmillan, said in a statement: "The opportunity presented by our new partnership with Home Retail Group to raise £3m to help the 2.5 million people living with cancer in the UK today is one that I know will make a great deal of difference to Macmillan’s ambition to ensure that no one has to face cancer alone."
As part of the partnership, Macmillan will share cancer awareness messages through the group’s communications channels, including the staff intranet and newsletter, and digital screens located in Argos stores. It will also promote its support services to staff and customers in Argos, Homebase and Habitat shops.