Macmillan rebrand will expand role in cancer care sector

Macmillan Cancer Relief is poised to launch a brand development programme to reposition itself within the cancer charity field.

This is to be backed up by a co-ordinated external communications and advertising push next year. The move comes seven months after the merger of Imperial Cancer Research Fund and the Cancer Research Campaign, which formed the world's largest cancer research charity, Cancer Research UK.

Macmillan has a turnover of ?xA3;70 million and is the only charity providing immediate support and services to newly diagnosed cancer sufferers. It now wants to be seen as a major player by individual donors and statutory agencies.

The expanded communications department is currently advertising for a brand manager and two other communications professionals to co-ordinate the process.

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