Marie Curie Cancer Care and Txtlocal

The cancer charity hopes to reach out to givers with texts through its new corporate partnership

Marie Curie Cancer Care
Marie Curie Cancer Care

Can mobile phone text messaging be used to significantly increase donations and communicate with supporters? Marie Curie is hoping to find the answer through a corporate partnership that runs through 2011.

The partnership is with Txtlocal, an "SMS delivery provider" that enables businesses to communicate with thousands of their customers through text messaging. Txtlocal has agreed to provide its services to Marie Curie for free as part of the partnership.

According to Victoria Ludlow, head of digital at Marie Curie, the rapidly changing nature of technology means charities have to experiment constantly to see which methods are effective for soliciting donations. "We have been dipping our toes in to see how our supporters are feeling about using text," she says. "We've certainly found that the appetite to use these channels has grown."

Marie Curie first used mobile fundraising in a major way for 2010's Great Daffodil Appeal. The partnership will explore how texts can be used to garner more donations, but also to see if communicating with supporters by text is welcome. "If someone has run the London Marathon for us and they are exhausted, should we send them a text at the end to say 'our tent is round the corner, come and get a free massage'? We'll be asking questions like this," Ludlow says.

Darren Daws, managing director of Txtlocal, says the partnership should enable Marie Curie to communicate better. "Due to the personal nature of texts and their ease of use, we find on a regular basis that many promotions are viral and often reach friends, relatives and colleagues of the original recipient," he says.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now