The virtual collection tin app is aimed at fundraisers for the charity’s appeal and gives them a quick and simple way to send text messages to their contacts, asking them to donate to Marie Curie.
How does it work?
People can choose to donate either £2 or £5 in reply to the text message and are charged through their mobile phone bill so they do not have to provide their bank details. The app will be promoted on the Marie Curie’s Twitter feed and Facebook page, and the charity will also be talking about the app in emails to existing Marie Curie supporters.
What’s the Great Daffodil Appeal?
The appeal is the charity’s flagship fundraiser and takes place in March. Everyone is encouraged to give a donation in return for a daffodil pin. This year the charity aims to raise £5.5m from the appeal.
What else is happening as part of the appeal this year?
The charity is currently running a collector recruitment campaign on Facebook, supported by a Facebook advertising campaign. To date the charity has had 1,420 registrations to volunteer through Facebook and 34,000 likes on its fan page.
Members of the public will also be able to add a small daffodil icon to their Facebook profile picture, leave messages of support and tell the charity why they're wearing a daffodil this year.
Third Sector verdict:
By tapping into the app craze and making the donation method as simple as sending a text, the charity will appeal to members of the public who would usually shy away from donating because of the hassle they perceive to be involved.
Using Facebook to recruit new volunteers will also broaden the campaign’s reach.