Marie Curie investigating why its adverts have appeared on extremist videos

The Times newspaper reports that several big-name brands have unwittingly had their adverts featured on YouTube clips posted by groups including Islamic State and Combat 18

Marie Curie advert appears on Combat 18 video
Marie Curie advert appears on Combat 18 video

Marie Curie has said it is investigating how its advertisements have appeared on extremist videos on YouTube.

The Times newspaper has today published a report of an investigation that found advertisements for numerous big-name brands, including Mercedes-Benz, Waitrose and Argos, were showing up on videos posted by terrorist or extremist groups such as Islamic State and the pro-Nazi faction Combat 18.

None of the brands were aware that their adverts were appearing on the videos, which The Times said could be generating tens of thousands of pounds a month for extremists.

An advertisement appearing alongside a YouTube video earns whoever posts the clip a share of any advertising revenue, which can typically work out at between about £4 and £6.40 for every 1,000 views, the newspaper said.

An advertisement inviting people to volunteer for Marie Curie, which supports people with terminal illness and their families, appeared as a pop-up on a video posted by Combat 18, The Times reported.

A spokeswoman for Marie Curie thanked The Times for bringing the matter to its attention.

"We are extremely concerned that our advertising has appeared in this way," she said in a statement.

"We are investigating how this has happened and will take whatever further steps are necessary to ensure this does not happen again."

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