MEDIA DIGEST, 17 SEPTEMBER: a record-breaking Christmas card, telephone scams and a charity that might not go to the ball

Third Sector's round-up of today's news, including the new Christmas campaign from Crisis and a joint initiative between the Red Cross and the Kent Air Ambulance.

Homeless charity launches Christmas campaign with record-breaking card
Crisis is launching a Christmas campaign that they hope will raise £1m to fund its Open Christmas centres around the UK. The campaign is being supported by the Financial Times and includes the creation of what the homelessness charity hopes is the world's largest Christmas card. The initiative is also the first to feature the charity's new brand identity.
See Precision Marketing for full story

Charity survey reveals increasing numbers of pensioners targeted by scammers
A Help the Aged survey has revealed that seven out of 10 pensioners are targeted by postal or telephone scams at least once a month. A spokeswoman for Help the Aged said: "Scammers can have a devastating impact on the lives of older victims, and we know from our work that older people can feel embarrassed in reporting a scam." The charity estimated that 6.6 million older people were targeted by fraudsters every month, and four out of 10 were not confident in their ability to spot scams.
See Manchester Evening News for full story

Red Cross joins forces with Kent Air Ambulance
The Red Cross is teaming up with Kent Air Ambulance to offer a new service to victims of medical emergencies. Air ambulance staff will now carry cards with an emergency number for the Red Cross that people can call for practical advice and counselling. Jane Roberts, operations director at the British Red Cross in Kent and Sussex, said: "We often rely on the emergency services to help us identify those in crisis. It is great to have developed this new partnership with a fellow charity to enable us to reach even more people with our support."
See Shephard Rotorhub for full story

Leeds heart charity faces closure after £20,000 shortfall
The Children's Heart Surgery Fund is £20,000 short of its target for its annual black-tie ball fundraiser. Sharon Cheng, director of the Leeds-based charity, said: "We have done a lot to build up this particular event over the years. Sadly, so far this year, it has been tough to drum up support. The loss of interest from businesses has hit us hardest."
See Yorkshire Evening Post for full story

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