Medium and message: Burma Campaign UK

Burma Campaign UK projected a film on Waterloo station saying the regime is just as bad as the recent cyclone.

Human rights charity the Burma Campaign UK has projected a short film on the side of Waterloo station in London as a way of using the recent cyclone in Burma to make commuters more aware of the country's military dictatorship.

The animated film is narrated by comedian Ricky Gervais and tells the story of a young girl trying to rebuild her life after the cyclone, only to be thwarted by the military rulers. "The real disaster in Burma is the government" is the slogan. The screening was organised through social networking websites and the group got permission from Waterloo station on the day.

Campaigners hired a specialist projection company to screen the film on the side of the station building. They also put a poster on a large van, which drove around the city, stopping at key points such as Parliament and the Burmese embassy.

Anna Roberts, director of the Burma Campaign, says: "The film is short, to push people into finding out more. We hope that it will direct people to our website to find out what they can do.

"We would have done this anyway, but the Burmese cyclone being in the news acted as a catalyst."

The charity wants to put economic pressure on the regime by discouraging investment and tourism, and is lobbying the Government to increase political pressure on the regime.

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