Medium and message: Catch21

Students in Hull have set up an internet radio show to promote political awareness in young people.

Catch21, an internet television company and registered charity set up by students and graduates from the University of Hull to promote political awareness in young people, has launched a programme to make Prime Minister's questions more relevant to young people.

Young People's Prime Minister's Questions will be a regular slot featuring discussions between MPs on the issues raised in Prime Minister's questions that are relevant to young people. The first programme, which was broadcast a fortnight ago, featured Theresa May, shadow leader of the House of Commons, Lembit Opik, housing spokesman for the Liberal Democrats, and former Europe minister Denis MacShane.

Alex Sergeant, editor of Catch21, says internet television offers flexibility. "We are free to record a different kind of programme, something a little experimental, and our audience is free to watch it wherever there is an internet connection," he says. "Parliament has been very open about participating. Lots of MPs are interested in what we're trying to do.

"Figures suggest that young people increasingly access news online. In general, however, internet television is a great way for charities to reach out to their audiences on a low-cost basis. It's cheap to broadcast on internet television and, though the initial costs of website creation can be high, once the necessary skills are learned they are a major asset for a charity."

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