Medium and message: Friends of the Earth

Radiohead frontman Thom Yorke edited an edition of the Observer Magazine for Friends of the Earth.

Radiohead frontman Thom Yorke has edited an edition of the Observer Magazine as part of his efforts to support Friends of the Earth's Big Ask campaign, which appeals for radical changes in climate change law.

In the special edition, which came out on 23 March, Yorke interviewed Ken Livingstone, the Mayor of London, about environmental action in the capital, asking him about the congestion charge and composting. There was also an interview with Yorke himself, in which he explained why he is a "green optimist". The magazine also included an investigation into the motor industry and a feature on the "greenest city in the world": Freiburg in Germany.

"The magazine format allowed us to take an in-depth view of the issues," says a spokeswoman for Friends of the Earth. "It gave us space to explore the issues, and that wouldn't have been possible had we simply done a one-off event with Thom or had he just given an interview. He's interested in the details of climate change, and for this project his interests very much matched our aims.

"This is an interesting way to go about a campaign," she adds. "The timing's got to be right and it's a big commitment from the celebrity. It's a big ask to approach someone to do this. Thom put in loads of work and we really appreciate it. We would definitely do it again, but probably not next week."

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