With the help of interior designer and television presenter Oliver Heath, the London Furniture Reuse Network wanted to show people that their junk - in this case, furniture - can be valuable to those in need. An installation made out of unwanted items of furniture went on display last month to coincide with the end of London Sustainability Week, which aimed to encourage people to be more environmentally friendly. It was displayed at Crispin Place in Spitalfields, east London, among other areas.
"We wanted to raise the profile of furniture reuse, so we approached Oliver Heath after reading about his public support for the idea of sustainability," explains Vicky Kington, communications and membership manager at the London Furniture Reuse Network. "We wanted something to get people's attention. People loved it. Most people didn't even realise schemes that reuse old furniture existed."
Kington said many people who saw the sculpture inquired about furniture reuse, making the project much more effective than other methods of communication, such as direct marketing. She added that the network had also had phone calls from other organisations that wanted to collaborate or to borrow the installation. Given the overwhelming public response, another installation is "definitely a possibility", she says.
Last year, the network collected more than 73,000 pieces of furniture and boosted furniture reuse in the capital by 14 per cent.