Medium and message: NSPCC

The NSPCC has once again joined forces with Channel 4 to give teenagers a prime-time TV slot.

The NSPCC has teamed up with Channel 4's 4Talent for a second time to create a prime-time TV slot for a selection of short films made by teenagers about their lives.

The Raw Cuts: ID project invited 13 to 18-year-olds nationwide to send in short films about their identities. Of the thousands who entered, 16 were given camera phones to document and blog a week in their lives. Eight were then selected to work with a professional director and crew at Channel 4 to create a 59-second cinematic snapshot of their sense of self and of teenage life. Five winners were then chosen, four of which were broadcast during Channel 4's prime time 3 Minute Wonder slot in February.

"There is a lot of talk about what teenagers are like, how they feel and how they behave," says John Grounds, director of communications at the NSPCC. "We feel it is very important for them to have the opportunity to say something themselves, get their voices heard and share their stories.

"Raw Cuts gives us the opportunity to reach out to a teenage audience in a credible and exciting way."

James Estill, senior producer of 4Talent, says: "The second year of the Raw Cuts project has yet again surpassed all our expectations. The final films are all edgy, innovative and individual and truly reflect the voices of this diverse group of young people."

The films and video diaries can be viewed at www.rawcuts.tv.

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