Medium and message: One in Four

A new magazine created by and for people with mental health problems aims for broad appeal.

Social Spider, a not-for-profit communications company, put together a pilot of a magazine that is produced by and for people with mental health difficulties. The company secured funding from South London and Maudsley NHS Foundation Trust and the Charlie Waller Memorial Trust to produce the pilot, which is called One in Four - a reference to the number of people in the UK with experience of mental illness. It is available free of charge in GP surgeries, treatment centres, the shops of mental health charity Mind and libraries in London.

"The idea came about two years ago, when I was experiencing mental health difficulties myself and found it hard to access information," says Mark Brown, editor of One in Four. "There was quite a lot of stuff for carers and a lot of information that was contradictory, but there was nothing that went from the starting point that mental health problems were relatively normal."

One in Four has been designed to look like a Sunday newspaper supplement and is printed on glossy paper.

"We wanted it to look like something you would pay for, because this would give legitimacy to the content," says Brown. "It has a broad appeal because we didn't want to limit what we could cover. Publications aimed at any minority can be inward rather than outward-looking."

Social Spider hopes to secure funding to turn One in Four into a regular quarterly magazine.

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