Medium and Message

Sexual health charity Brook used posters and postcards to take its safe sex message to young people

Brook postcard
Brook postcard

Sexual health charity Brook has distributed a series of posters and postcards featuring pictures of condoms to encourage young people to practise safer sex in 2009.

The posters were part of a campaign aimed at young people in response to research by the Office of National Statistics that showed under-18 conception rates peaked in December and January between 2000 and 2005.

The posters and postcards feature the number 2009 in large type with two rolled-up condoms substituting the zeros, and bear the slogan "Have fun. Be careful." The charity worked on the design with a creative agency.

The campaign began with a mistletoe-themed poster at the start of December. The charity then sent the new year design to 8,000 schools, colleges and sexual health clinics in time for the start of January.

Juliet Hillier, head of communications at Brook, says: "Posters are a powerful tool for getting into places where we know young people go. It's really easy to put a postcard in someone's hand, and it's also possible to put posters in places that are really appropriate, like the backs of toilet doors."

Brook released its first poster featuring a picture of a condom in February 2008. It showed a condom next to a pregnancy testing kit and the teat of a baby's bottle, together with the message "It's your choice".

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