Mobile sales lead increase in Lottery earnings for good causes

The amount of money the National Lottery generated for good cause increased slightly in the six months to September 2015, according to half-year results from Camelot.

The figures show that the amount raised for good causes by the lottery was £875m, an increase of more than £7m on the same period for 2014, with mobile sales playing an major role in the increase. 

The Lottery operator said ticket sales had increased to £3.615bn in the six months to 26 September 2015, an increase of almost £146m on the corresponding period the year before.

In June, Third Sector found that the total amount of money raised for good causes by the National Lottery fell by £100m in the 20 months since Camelot doubled the price of tickets for the main Lotto game. Camelot said that its games raised a total of £3bn for good causes in the 20 months after October 2013, when the price of Lotto tickets doubled to £2, compared with £3.1bn in the 20 months before the change.

Camelot said it awarded a record £2bn in prize money in the six months to 26 September 2015, which takes the total amount awarded to players to date to more than £57bn and the total number of lottery millionaires to more than 4,000.

Mobile sales increased by 72 per cent on the same period last year, Camelot added. This was helped by allowing players to pay for games using the Barclays Pingit mobile payment service. Sales through smartphones and tablets now account for more than 35 per cent of all sales.

Sales were further boosted by a growth of its GameStore range of online and in-store instant play games.

Andy Duncan, chief executive of Camelot, said in a statement: "Thanks to very strong growth across our mobile channel and in our GameStore category, we’ve made an extremely positive start to the financial year.

"In just six months, we’ve delivered almost £2.9bn for our players and for National Lottery projects – making a truly life-changing difference to people and communities throughout the UK."

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