MS Society uses cash machines to get message across

The Multiple Sclerosis Society has launched a campaign to raise the profile of Multiple Sclerosis Awareness Week by advertising on cash machines.

The society predicts that a million people will see the two-week campaign while they wait for cash to be dispensed.

“Our priority is to raise awareness of multiple sclerosis by reaching as wide an audience as possible,” said Matthew Trainer, head of communications at the Multiple Sclerosis Society. “ATM advertising is a key part of the campaign because it provides a level of personal engagement that other outdoor mediums do not.”

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