Names of top 30 'social CEOs' revealed, including Barnardo's Javed Khan

The charity chief executives who have been judged most adept at using social media over the past year received awards yesterday

Javed Khan of Barnardo's
Javed Khan of Barnardo's

Javed Khan from Barnardo’s, Paul Farmer of Mind and Richard Hawkes from Scope are among those who have been named in a list of the top 30 charity chief executives using social media.

The names of this year’s top 30 "social CEOs" over the past year were revealed yesterday at an awards night at Girlguiding’s headquarters in London, hosted by the marketing and digital communications consultant Zoe Amar and Matt Collins, managing director at the agency Platypus Digital – these two came up with the idea and organised the judging and the awards night.

Nominations – 100 of which were received in total – were judged by a panel of charity digital leaders comprising Simon Blake, chief executive of the sexual health charity Brook, Lucy Caldicott, director of fundraising at the cancer charity Clic Sargent, and Dalton Leong, chief executive of the Children’s Trust.  

The top 30 were not ranked in order, according to Amar, because it was difficult to distinguish between them given that such factors as the quality of their conversations with followers were considered as significant as the number of followers they had.

Amar said this reflected the relative lack of competitiveness among charities, in contrast to LinkedIn’s index of the 30 best cross-sector chief executives on social media, which does rank individuals in order.

Amar said in a statement: "This year’s winners are pioneering the use of digital by leaders from charities of all kinds. They demonstrate how social media is now central to the skillsets of CEOs, and how having leaders on digital platforms helps charities to be more visible and transparent."

At the event, Amar praised Deborah Alsina of Bowel Cancer UK, who was nominated by a supporter, for holding "tweetups" with beneficiaries to help inform policy decisions.

Also speaking at the event, Collins said that charity professionals applying for chief executive positions should be active on social media because recruiters would Google them once they received their CVs to see if they had public profiles on social channels.

For the second year running, Amar and Collins have produced a free guide to help charity leaders use social media.

The top 30

Peter Wanless, NSPCC, @Peterwanless

Paul Farmer, Mind, @paulfarmermind

Paul Breckell, Action on Hearing Loss, @pbreckell

Polly Neate, Women's Aid, @pollyn1

Ruth Hunt, Stonewall, @ruth_hunt

Nigel Edwards, Nuffield Trust, @nedwards_1

Ruth Owen, Whizz-Kidz, @ruthowenobe

Vicky Browning, CharityComms, @browning_vicky

Cathy Ashley, Family Rights Group, @CathyAshley

Debra Allcock-Tyler, Directory of Social Change, @deballcocktyler

Jan Tregelles, Mencap, @JanTregelles

Ava Easton, Encephalitis Society, @encephalitisava

Deborah Alsina, Bowel Cancer UK, @deborahalsina

Helena Holt, Devon Air Ambulance, @hgholt

Mark Flannagan, Beating Bowel Cancer, @MarkFlannCEO

Caron Bradshaw, Charity Finance Group, @caronlb

Imogen Ward, Lessons for Life Foundation, @imogenward

Cliff Prior, UnLtd, @cliffprior

Jonathon Hughes, Scottish Wildlife Trust, @jonnyecology

John Hibbs, Hibbs Lupus Trust, @hibbsy

John May, the Duke of Edinburgh's International Award, @johnccmay

Lucy Perry, Hamlin Fistula Ethiopia, @LucyPerryCEO

Louise Macdonald, YoungScot, @louisemac

Kevin Kibble, the Nurture Group Network, @kevinkibble

Jamie Ward Smith, IVO/Do-it, @jamiewardsmith

Kevin Murphy, Voluntary Arts Ireland, @kpmurphy557

Julie Bentley, Girlguiding, @juliebentley

Javed Khan, Barnardo's, @javedkhanceo

Karen Ingala Smith, Nia, @K_IngalaSmith

Richard Hawkes, Scope, @R_Hawkes.

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