The National Society for Epilepsy has changed its name to the Epilepsy Society as part of a £15,000 rebrand.
Bridget Gardiner, director of fundraising and marketing at the charity, said the organisation had implemented the rebranding because people thought the old name was too long and already referred to the charity as the Epilepsy Society.
She added that the new name was more suitable for the internet age and that the charity already used www.epilepsysociety.org.uk as its website domain name.
The charity has adopted purple as part of its rebrand – rather than its previous colours of blue and orange – because purple is associated with Purple Day, the annual global event promoting awareness of epilepsy, she said.
"By simplifying our name and updating our look, we hope to reach out to more people," Gardiner told Third Sector. "We'll continue to run the excellent services we've always provided such as our helpline, information and specialist medical services.
"And we'll still be the leading epilepsy charity in the UK, undertaking a full programme of clinical and translational research, meaning there is immediate benefit to people with epilepsy."