National Society for Epilepsy rebrands

Charity to use name with which it is anyway commonly associated - the Epilepsy Society

Bridget Gardiner, director of fundraising and marketing, Epilepsy Society
Bridget Gardiner, director of fundraising and marketing, Epilepsy Society

The National Society for Epilepsy has changed its name to the Epilepsy Society as part of a £15,000 rebrand.

Bridget Gardiner, director of fundraising and marketing at the charity, said the organisation had implemented the rebranding because people thought the old name was too long and already referred to the charity as the Epilepsy Society.

Epilepsy SocietyShe added that the new name was more suitable for the internet age and that the charity already used www.epilepsysociety.org.uk as its website domain name.

The charity has adopted purple as part of its rebrand – rather than its previous colours of blue and orange – because purple is associated with Purple Day, the annual global event promoting awareness of epilepsy, she said.

"By simplifying our name and updating our look, we hope to reach out to more people," Gardiner told Third Sector. "We'll continue to run the excellent services we've always provided such as our helpline, information and specialist medical services.

"And we'll still be the leading epilepsy charity in the UK, undertaking a full programme of clinical and translational research, meaning there is immediate benefit to people with epilepsy."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus