National Trust

The conservation charity's latest campaign features celebrities getting behind the camera lens to take photos of their favourite National Trust beauty spots

Jude Law's photograph of Cliveden House
Jude Law's photograph of Cliveden House

- This article was corrected on 5 April 2013; please see final paragraph. 

What's happening?

Celebrities, including the actor Jude Law, the presenter Alex Jones and the singer Gary Kemp, have posted photos of places that are special to them on a specially created Facebook app called the Special Places Project. The app includes explanations from the celebrities about why they like the places, along with contributions from National Trust volunteers and members of the public. The charity hopes the public will join in and send their own photos. They are also being encouraged to tweet pictures using #specialplaces on Twitter.

What are the features of the Facebook app?

The app is straightforward to use. It includes a box where people upload their photos and a space for the explanation as to why particular places are special. There is an embedded map that allows you to see what places other people have chosen, a ‘discover new places’ button and an option to see which places your friends have chosen.

How did the National Trust come up with the idea?

The campaign was the result of research that found 84 per cent of Britons have a favourite place that positively affects their wellbeing and happiness.

Katy Hack, marketing manager for the National Trust, says: "Lots of the responses talk about the positive association they have with that place, like happy childhood memories and family outings, and the Facebook app has created a forum where people can express those thoughts and opinions."

When did the campaign start?

The campaign was launched just before the Easter bank holiday on 28 March and will continue for the foreseeable future.

How is it going so far? 

The campaign has been featured in national newspapers, such as The Daily Telegraph and the Daily Mail, featuring slideshows of the best photos.

Third Sector Verdict:

The Facebook app and the idea behind it seems like a simple and appealing way to get people to think about the National Trust and the importance of heritage sites in general. The app is easy to use and the testimonies added by users provide new visitors with ideas about where they could go next. The photographs submitted, some of very good quality, have given the campaign more visual appeal and have been featured in the press.

- The article originally said that the campaign would be running for several weeks, as the National Trust had said.

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