NCVO to distribute cash from BingoLotto card sales

Members can apply for funds from TV bingo game hosted by Ulrika Jonsson

A new live television bingo game will give 20 per cent of sales from its game cards to the NCVO to distribute.

BingoLotto will launch on the Virgin1 channel on 13 September, with Ulrika Jonsson presenting a live bingo show that viewers can take part in by purchasing a game card from Tesco.

Members of the NCVO and CCPR, the national alliance of sports and recreation bodies, can apply to join one of 10 'societies', which are categorised according to broad cause areas such as 'helping vulnerable people'.

When a society has reached the £2m limit imposed by the Gambling Commission, the money will be split equally between members.

Richard Williams, director of enterprise at the NCVO, said: "The real value of BingoLotto funding is that it gives the recipient organisations the freedom to decide how best it is used.

"At the moment most of the grants and contracts our members receive are for specified projects and they have little or no choice about how to spend it."

BingoLotto was launched in Sweden 15 years ago and has so far raised over £1bn for voluntary projects in the country through £3bn in game card sales.

A UK pilot series, which was aired last year, raised more than £100,000.

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