NDCS in first major image update for 50 years

The National Deaf Children's Society has undergone a major re-branding project, updating its logo, vision, mission and value statements.

The new logo
The new logo
The project, which was carried out entirely in-house, was prompted by a consultation exercise that revealed many of the charity's members and supporters thought it should modernise its look.

The society’s original logo, featuring the image of a child, had not changed substantially since it was created in the 1950s. A spokesperson for the charity described the new logo as “more abstract”. She said the circles above the new strapline, ‘every deaf child’, symbolise the fact that every deaf child is central to the charity’s work.

She added: “Previously we focused on birth to the age of 25. Now we are focusing more on the early years, up to the age of independence.”

She said the new logo represented a stronger brand than the old one. “People can see very clearly what we are about. It helps us get our message out to service users and professionals,” she said.

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