New analytical tool JustCharity is launched to rank charities by media reach

The tool provides charities with insight into donations, social activity and trending events

JustCharity
JustCharity

A new analytical tool that ranks the top charities according to their media reach has been launched.

JustCharity gives charities insight into donations, social activity and trending events, and provides pages for individual charities. It also provides rankings of the top 100 charities in the areas of "top engaged charities", "top social reach" and "top charities by page activity".

These are based on an aggregate count of mentions of fundraising pages for charities on Twitter as well as public Facebook posts and "likes". The rankings are updated daily and take into consideration a rolling period of the previous 30 days. There are plans for daily and weekly rankings in future.

The aggregate data is free to view, but organisations must subscribe to gain access to more detailed reports.

It costs £20 a month to view data on one charity or £195 a month for data on any charity.

The Neuroblastoma Children’s Cancer Alliance is top of two of the social engagement leaderboards, ahead of organisations that have traditonally higher profiles, such as Cancer Research UK, the British Heart Foundation and Macmillan Cancer Support.

Joel Richards, the founder of JustCharity, said: "Unusual or unexpected spikes in data are normally attributed to a celebrity retweeting a post for a charity or fundraiser, or making a post on Facebook, which can cause the engagement for that charity to rise.

"In this particular case, the Twitter accounts of the band One Direction seem to contribute a lot to extending the reach of the fundraising pages for the NCCA."

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