New draft face-to-face fundraising code launched

The Institute of Fundraising's revised code of practice on face-to-face fundraising incorporates for the first time advice on prospecting - the practice where prospective donors are asked to give their contact details for future communication, but are not asked for money or their bank details.

The institute is looking for fundraisers' opinions on whether prospecting, which is described in the code as 'engagement', should be considered the same as face-to-face fundraising, whether or not the draft code is helpful and other general comments on the code.

The draft code, released for consultation on 13 May, is broken down into six main sections covering what fundraisers should consider before embarking on a face-to-face campaign, the conduct of fundraisers and agents, planning a campaign, training and professionalism, identifying and managing sites, and what to do after the face-to-face activity has taken place.

It also now incorporates legal points and an explanation of the role of the Public Fundraising Regulatory Association, the self-regulatory body for face-to-face fundraising.

“It is vital that all stakeholders engaged in face-to-face activity have an input into this code of fundraising practice consultation in order to ensure that it fully meets the needs of the sector and maintains a sustainable environment for face-to-face activity,” said Megan Pacey, director of policy and campaigns at the institute.

The code has been revised after the implementation of the Charities Act 2006, which came into effect on 1 April this year.

Pacey added: “Face-to-face fundraisers have recently felt the full force of a legislative environment because they have been required to implement new solicitation statements. The challenges that many have experienced in implementing these has demonstrated why the codes matter and why we must embrace self-regulation.”

Organisations have until 8 August to submit their comments to codes@institute-of-fundraising.org.uk.

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