A new giving platform that enables mobile phone users to add Gift-Aided donations to their phone bills is being launched today.
DonateToday will allow donors to give through their phone bills while online rather than requiring them to send text messages or enter credit card details, the company said.
The platform will be embedded on the charity’s website or social media page. When a user opts to make a donation, it will ask how much they wish to give, with suggested-amount buttons, and whether they wish to give a regular donation or just a one-off gift.
The first time someone uses the platform, it will ask them whether they are able and willing to apply Gift Aid to the donation and will remember their details for any subsequent donations.
DonateToday then reclaims the Gift Aid on behalf of the charity and adds it to the donation. The company charges a 5 per cent fee from each donation.
In a statement, DonateToday said: "Traditional mobile donations require text messages, credit cards or apps and the donation journey can often require multiple steps.
"In contrast, DonateToday creates a seamless flow between the charity’s message, presented on social media or the web, and the donation, which is added to the donor’s mobile bill almost instantly."
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