New social giving platform 'will pass 100 per cent of donations to charities'

Believe.in will change the way online charitable giving works by not taking a cut, claim founders Matthias Metternich and Will Cookson

Matthias Metternich and Will Cookson
Matthias Metternich and Will Cookson

A new social fundraising platform that promises to give to charity 100 per cent of the money raised through the site, including Gift Aid, has been launched today.

The founders of Believe.in said it would change the way charitable giving operates online.

The platform does not take a percentage from donations as a fee or charge charities to become members, unlike similar sites such as JustGiving and Virgin Money Giving.

Matthias Metternich, co-founder and chief executive of Believe.in, said the site had agreed a partnership with the PayPal Giving Fund, which meant that credit card fees would not apply to donations.

Metternich said the start-up would generate income by creating and selling technology to voluntary sector organisations.

Individuals and charities can sign up and create profile pages. Users can connect and follow charities and causes they support, share and promote details of their fundraising activities and make donations. Charities can contact supporters directly and engage with followers. Activity from the platform can be shared through other social media sites, such as Facebook and Twitter. The site has 170,000 profiles for registered UK charities.

"We thought about what it means to be a charitable person, to create an affinity with a charity and be active on behalf of that charity," Metternich said. "We wanted to facilitate communication between donors and charities within the context of a social platform.

"We estimate that every year charities lose approximately £750m to middlemen, who take a cut from the donations they help to process. Believe.in provides a solution that does not tax people’s generosity and enables them to give to and fundraise for the charities they care about without a penny being lost along the way."

Believe.in has also been awarded £50,000 of funding by the Cabinet Office through Nesta. It has also had private investment from venture capital firms.

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