New text and Twitter-based giving service unveiled

Givey, which allows Gift Aid to be added to donations, will be handled by MissionFish, the charitable arm of eBay

Givey enables donations with Gift Aid via text
Givey enables donations with Gift Aid via text

The first donation has been made through a new fundraising platform that allows people to give to charity with Gift Aid through the social networking site Twitter and text messages.

Givey, which was mentioned in last year’s Giving Green Paper, was officially unveiled at the launch of the Giving White Paper on Monday.

David Erasmus, director of Givey, told Third Sector the first donation through the service was made by Steve Moore, director of the Big Society Network, who gave £6 to the British Red Cross.

The service allows donors to create their own accounts on its website. They can sign a Gift Aid declaration, which allows all future donations to have Gift Aid added without the need for further declarations.

Donors are then able to give to charities that are registered with the site through Twitter or by text message. A special ‘tag’ word is needed on Twitter to use the service. Texts have be sent to 88008 and contain a code according to which charity people want to donate.

MissionFish, the charitable arm of auction website eBay, and Paypal will be providing the processing services for the giving platform.

Five per cent of each donation, excluding Gift Aid, will be taken in fees, with MissionFish receiving 3.75 per cent and Givey receiving 1.25 per cent.

Donors are sent a message thanking them for their gifts and all donations they make through the service will be added to an online page showing their donation history.

Erasmus said he hoped to launch the service in charity shops and on other digital platforms such as Facebook. He said the idea behind the service was to make giving part of people’s everyday lives.

Any charity that wants to receive donations though the service has to have a MissionFish account and register for free on the Givey website.

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