A look at the new fundraising website
Organisation: See the Difference
Agency: EMC
Spend: Undisclosed
Accessibility: WCAG Priority 2.0
See the Difference is a new website that offers charities the chance to upload videos about issues and projects they are fundraising for. It provides those who wish to donate with the means to do so.
Development
Dominic Vallely, a former senior commissioner of BBC entertainment, founded the site after research showed 20 to 50-year-olds would give more to charities if they could see where their money was going and what difference it made. Targeted at the Facebook and YouTube generation, who are accustomed to short videos and soundbites, it asks charities to use video to clarify how they would spend money received.
Design and content
The white background provides a blank canvas for the charities to express themselves. The home page displays a few videos, selected on a rotational basis, and offers links to different categories so that people can search for the types of charity they are interested in. Charities are allowed to upload two videos and are encouraged to limit them to 90 seconds each. The only criteria the videos must meet is that they must ask for a specific amount of money for a specific issue or project.
Special features
The videos are a watchable length and give charities free creative rein. The site also makes good use of social media, linking with Facebook and Twitter.
See the Difference says:
"This is the first time people can go to one place and find a range of different charities and projects to donate to. By doing this, we will be able to engage new donors and supporters."
Score
Navigation: 4
Accessibility: 4
Innovation: 5
Content: 4
17 out of 20
