Lucy Tambyraja, the head of fundraising at the UK's leading cot death charity, takes us behind the scenes of the charity's fundraising team
- How many fundraisers are in your team?
We have six people in the fundraising team, plus a number of dedicated volunteers, all based at our office in central London.
- What does the team do?
Between us we manage a range of income opportunities with a focus on events, community, individuals, corporate and trusts. Our flagship event, the Mile in Memory walk, takes place each May to honour the memory of babies who have died. We are also very proud to be working closely with a number of companies; our partnership with The Gro Company recently won a Third Sector Business Charity Award.
- How much do you raise?
Last year we raised £1.37m. Approximately 40 per cent was raised from events and community, 30 per cent from individuals, 15 per cent from corporates and 9 per cent from trusts and statutory.
- What's in the pipeline?
We have just launched our three-year strategy. We have made a commitment to halve the number of cot deaths by 2020. To help us achieve this and improve our reach we are embarking on a communications and brand review. And we are launching a new community challenge this autumn.
- What's it like in the office?
We are quite a small charity but everyone works hard to make a big impact. There's lots of opportunity for working across teams, making it a very sociable place to work.
The Foundation for the Study of Infant Deaths works to prevent sudden deaths and promote baby health