The cancer charity has launched a new campaign encouraging Scots to raise enough money to fund its research for one dayWhat is it?
The One Day campaign asks members of the public to choose a date from this calendar year that means something to them, and agree to fundraise a day of the charity’s research, which costs £2,200. The campaign was launched by Scottish television presenter Cat Cubie.
How does it work?
A dedicated website has been set up where visitors are asked to pick a date from this year and supply some information about why that day is special to them. This could be a birthday, the day they or someone close to them was diagnosed with breast cancer or a date when they lost a loved one to the disease. This date then becomes reserved and will include details about who has taken it and why. That person then has until the end of the year to raise the money to fund a day of the charity's research.
The site includes a short film featuring women (including the woman pictured) who have had breast cancer, family members and friends talking about a date that is special to them. The video also features Scottish comedian Susan Calman and former Gladiator and fitness fanatic Ali Paton.
Watch the video:
Visitors to the website can also donate online and share details about the campaign through Twitter and Facebook.
How is it being promoted?
The charity has been sending out teaser tweets on Twitter, saying "Our date is 4th January, what’s yours?" and including a link to the campaign website. It has also been promoting the campaign on its Facebook page.
Third Sector verdict:
It's very moving to hear people talk about the dates that mean something to them. It fits perfectly with the simple website, which clearly sets out what the aims of the campaign are. Keeping the campaign restricted to Scotland will encourage Scots who want their money donated locally and to be able to see the impact the money makes.