Giving trends make gloomy reading for charities
A third of donors in the UK intend to give less to charity over the next six months, according to new research.
The figures from the Charitable Giving Report, by marketing firm Tangible Response, also show that almost half do not plan to change their level of giving.
The online survey is conducted among a random selection of 30,000 adults each month. Results are categorised by gender, age, income and method of donation.
Thirty-three per cent of donors surveyed in December said they intended to give less over the next six months - up four percentage points on the previous month. Forty-six per cent said their giving would remain unchanged.
Of donors earning more than £30,000 a year, 60 per cent said their giving would not change, compared with 42 per cent of those earning less than £30,000. Forty-seven per cent who donated by cheque or postal order said they expected to maintain their giving levels, compared with 65 per cent of those who donated by direct debit.
A more detailed report including figures from January will be published at the end of this month.
