Quality of services, leadership and strength of values are regarded as vital
Respondents from organisations of all sizes regarded quality of services as the most important attribute of a successful charity. The other attributes they regarded as crucial changed according to the size of their charity.
The ability to work in partnership, financial soundness and strength of values were most important to small charities, but less important to larger ones. Fifty-nine per cent of respondents from charities with incomes of less than £1m a year, for example, said values and vision were important, but that figure fell to 45 per cent of people from organisations with incomes of more than £6m.
Quality of leadership was seen as equally important across organisations of all sizes, and quality of services, quality of leadership and strength of values were the three most important factors for respondents from all charities.
