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Legion launches 'sub brand' to reach more people
Third Sector, 7 June 2006
Indira Das-Gupta
The Royal British Legion has launched Poppy Support, a new 'sub brand' to increase awareness of its services. A major survey by the charity showed that 72 per cent of respondents had heard of it, but only a third knew what it did. The launch of Poppy Support coincided with the unveiling...
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