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Brand on the run
By John Plummer, Third Sector, 18 April 2007
Kedge Martin, chief executive of WellChild, on how her organisation became the official charity for the London Marathon.
Many charities will enjoy a fundraising bonanza at the London Marathon on Sunday, but one will hit the jackpot. WellChild, this year's official race charity, expects to be £1m richer when all its sponsorship money is collected. The annual income of the children's health charity is only £1.5m, so it...
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