Oxfam payroll campaign to target Gift Aid losses

By Helen Barrett, Third Sector, 2 May 2007

Oxfam has launched a payroll-giving campaign in a bid to recoup some of the £1.8m it expects to lose in Gift Aid when the two-percentage-point cut in the basic rate of income tax comes into effect next year.

Oxfam at Work, the biggest campaign of its kind, is being promoted through the national press, online banner advertising and a dedicated section of the charity's website as "the easiest, most tax-efficient way of giving money to help end poverty". A spokeswoman said: "The campaign was planned prior to the...