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Business partner: Leukaemia research and Dairy Crest
By Mathew Little, Third Sector, 2 May 2007
Dairy Crest's milkmen deliver fundraising envelopes for Leukaemia Research.
Every week, thousands of volunteer door-to-door fundraisers trudge the streets of Britain, collecting donation envelopes from their neighbours. But Leukaemia Research has discovered a unique labour force to do the same job, thus doing away with the need to recruit any volunteers at all. It uses milkmen. The approach has...
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